Rudolph Born in Montgomery Wards

December 19, 2010

1939 Montgomery Ward Rudolph The Red Nosed Reindeer book for sale by goantiques.com

According to Snopes.com, Rudolph the Red-nosed Reindeer came to life in 1939 when the Chicago-based Montgomery Ward company asked one of their copywriters, 34-year-old Robert L. May, to come up with a Christmas story they could give away in booklet form to shoppers as a promotional gimmick — the Montgomery Ward stores had been buying and distributing coloring books to customers at Christmastime every year, and May’s department head saw creating a giveaway booklet of their own as a way to save money.

Read more about the story on Snopes.com.

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